Building access to global information through subtitles, captions, and localization
In today’s increasingly globalized world, audiovisual content is reaching wider and more diverse audiences than ever before. As a result, content creators and distributors should ensure that their materials are accessible to people with different language preferences and ability levels. Enter the world of audiovisual translation! Among the various methods of making content more accessible,…
As a non-profit organization dedicated to making video content more accessible, Amara is fueled by the passion and dedication of our volunteer community. Through our innovative subtitling platform, we empower volunteers to create and share multilingual subtitles for videos, breaking language barriers and fostering inclusivity. By working together, we strive to build a world where…
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Are you reaching out to audiences globally or trying to attract markets across language barriers? In this blog post, we will explore the difference and importance of translation and localization in your marketing strategy as well as share practical tips. Let’s dive into the exciting world of culturally-sensitive marketing! Translation and Localization: What’s the Difference?…
Dive in “Why Translation and Localization are Central to Global Marketing” »
Have you ever wondered how so many people are able to enjoy foreign movies or TV shows without speaking the language? Subtitles are the answer! However, creating subtitles isn’t just about translating words; it’s about understanding different cultures and making content relatable for diverse audiences. In this blog post, we’ll take a simplified look at…
Dive in “Overcoming Cultural Barriers: The Magic of Subtitling and Translation” »
Hardcoded or burn-in subtitles are subtitles that automatically play within the video. They are also called “open subtitles” to separate them from closed subtitles which can be turned on or off by the viewer. Open subtitles are actually part of the video file, displaying along with the other visuals in a video. This is different…
A short definition of closed captioning is text that represents speech and sound in a video that usually appears at the bottom of the video as white text on a black background. Closed captions are in the same language as the speech in a video. In addition to the speech in a video, closed captioners…
There are more options in video players than ever. Audio tracks, subtitle tracks, audio description, closed captioning, oh my! It’s hard to tell which subtitle track to use with so many options. But that’s where we come in. We want to make sure that video is accessible to viewers all around the world. More options…
