Machine Translation + Human Expertise: The Winning Combination for Global Localization

Going Global Requires More Than Translating Words Expanding into international markets offers brands tremendous opportunities to reach new audiences, build relationships, and grow their businesses. But communicating across languages requires more than converting words from one language into another. It requires ensuring that the message is accurate, relevant, and appropriate for the people receiving it….

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Accessibility and Captioning

Why Multilingual Subtitling Is Easier With a Language Service Provider

Creating great content is your job. Coordinating a multilingual subtitling project doesn’t have to be. For independent filmmakers, producers, and content creators, adding subtitles in multiple languages can be one of the most effective ways to reach new audiences. A well-localized video can travel beyond its original language, connect with international viewers, and make your…

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Accessibility and Captioning

International Day of Sign Languages: Why Accessible Captions Matter

Every September 23, the world celebrates the International Day of Sign Languages—a day to recognize the linguistic identity, diversity, culture, and human rights of Deaf people and sign language users around the world. For organizations that create video and digital media, it is also an opportunity to ask an important question: Is the information we…

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Accessibility and Captioning

Celebrating Spanish in the United States: Why Subtitling Matters During Hispanic Heritage Month

September 15–October 15 is National Hispanic Heritage Month in the United States—a time to celebrate the histories, cultures, languages, and contributions of Americans whose roots extend across Spain, Mexico, the Caribbean, Central America, and South America. For organizations creating video and other audiovisual content, it is also an opportunity to think about language access. One…

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Accessibility and Captioning

How Captions Can Support Literacy and Language Learning

Every September 8, International Literacy Day reminds the world that literacy is fundamental to education, opportunity, participation and human rights. Established by UNESCO in 1967, the annual observance calls attention to the importance of literacy in creating more inclusive, just, peaceful and sustainable societies. In 2026, International Literacy Day marks its 60th anniversary under the…

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Accessibility and Captioning

Tradução Audiovisual: Como Traduzir Humor, Gírias e Referências Culturais

Traduzir legendas é muito mais do que transformar palavras de um idioma para outro: é adaptar significados e garantir que a mensagem seja natural, clara e envolvente para o público-alvo. Quando um conteúdo audiovisual envolve humor, gírias, memes ou referências culturais, o trabalho do tradutor se torna ainda mais complexo: é preciso entender não apenas…

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Artigos em português

Broadcast Captions vs. Web Captions vs. OTT Subtitles: Choosing the Right Solution for Your Video Content

If you’re producing video content today, chances are your audience isn’t watching in just one place. The same video might air on traditional television, be embedded on your company website, appear on YouTube or LinkedIn, and later stream on an OTT platform. Each distribution channel comes with different technical requirements, audience expectations, accessibility standards, and…

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Captions and Subtitles