Building access to global information through subtitles, captions, and localization
Hardcoded or burn-in subtitles are subtitles that automatically play within the video. They are also called “open subtitles” to separate them from closed subtitles which can be turned on or off by the viewer. Open subtitles are actually part of the video file, displaying along with the other visuals in a video. This is different…
A short definition of closed captioning is text that represents speech and sound in a video that usually appears at the bottom of the video as white text on a black background. Closed captions are in the same language as the speech in a video. In addition to the speech in a video, closed captioners…
There are more options in video players than ever. Audio tracks, subtitle tracks, audio description, closed captioning, oh my! It’s hard to tell which subtitle track to use with so many options. But that’s where we come in. We want to make sure that video is accessible to viewers all around the world. More options…
There are a lot of reasons to add captions and/or subtitles to your videos; these 5 are our favorite. #1 – Accessibility and inclusion This is our number one top reason! In order to watch, understand, and/or learn from video content, viewers who are Deaf or hard of hearing rely on captions. And this group…
Dive in “5 Incredible Benefits of Captioning and Subtitling YouTube Videos!” »
In this article, we focus on the key questions and decisions that are unique to video localization. Read on to get started building your own video localization strategy. You’re already familiar with localization and are confident that translating your video will add value. You will still need to ensure the translation itself meets local norms,…
Dive in “Video localization in a nutshell: What makes it different and how to get it right” »
What are transcripts and how are they different from subtitles and how can they be used? Let’s start with what they have in common, discuss the differences, and see how easy it is to convert YouTube captions to text files. Creating transcripts and subtitles starts with transcription. Transcription is writing down text that captures all…
Marketing videos have skyrocketed in the last few years, and rightly so. People consume video content more than before. For marketing and advertising companies, using captions and subtitles for in-house videos or for client videos could bring in more customers and reach new markets. More importantly, it helps everyone get with the times: today accessibility…
Dive in “Attract more clients: 3 reasons why marketing videos should have subtitles” »
