Category: Subtitling and Global Reach

Machine Translation in Creative Content: Efficiency or Risk? The Value of Human Translators for Accurate Global Communication

Machine translation tools like Google Translate have made it easier than ever for video content creators to reach international audiences. However, while these tools provide quick and inexpensive translations, they often lack the nuance, cultural understanding, and context that human translators bring. This article explores the advantages and drawbacks of machine translation for creative content,…

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Amara On Demand

Beware of False Friends: Why You Should Rely on Professional Translators

Language is a beautiful and complex system, but it can also be tricky—especially when dealing with “false friends.” These linguistic pitfalls are words in two languages that appear similar but have different meanings. While they may seem like harmless coincidences, false friends can lead to serious misunderstandings, especially in professional settings. The best way to…

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Amara On Demand

International Translation Day Videos

Yesterday, September 30th, was International Translation Day – a day to celebrate the importance of translation in our lives, and the translators who make that work possible! In celebration of #InternationalTranslationDay, we collected stories from our staff about translated videos that had a significant impact on their lives and understanding of translation. We posted them…

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International Translation Day – Stories from the Amara Community

We can’t believe it’s almost been one month since International Translation Day!  It was amazing to hear from so many people around the globe about how subtitles have impacted their lives, and as one last ITD2016 hurrah, we’ve collected our favorite quotes from each story and listed them below.  Or if you’d like, take a…

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