Subtitles (or interlingual subtitles) are the on-screen text version of a video’s dialogue and relevant audio elements, rendered in a different language from the original. They make your content accessible to global audiences by breaking down language barriers and opening doors to new markets.

Benefits of Adding Translated Subtitles to Your Video

Translated subtitles open your content to audiences who speak different languages.

Some key benefits include:

  • Reach Global Audiences – Connect with viewers worldwide by making your content understandable in multiple languages.
  • Increase Engagement – Subtitled videos keep audiences watching, sharing, and enjoying your content longer.
  • Boost SEO & Discoverability – Improve search rankings and visibility by making your videos searchable in multiple languages.
  • Support Multilingual Learning – A valuable tool for learners comparing spoken audio with translated text.
  • Expand Market Potential – Unlock new business opportunities by reaching international customers and fans.

Benefits of Adding Translated SDH (Subtitles for the Deaf and Hard of Hearing) to Your Video

Translated SDH include both dialogue translation and non-speech audio cues (e.g., [applause], [music playing], [laughter]).

  • Inclusive Global Accessibility – Make your videos accessible to audiences who are deaf or hard of hearing in any language.
  • Full Context in Translation – Convey sound effects, speaker cues, and mood for a complete viewing experience.
  • Compliance Across Borders – Meet accessibility standards required by platforms and broadcasters worldwide.
  • Stronger Emotional Connection – Preserve the atmosphere and storytelling impact across languages.
  • Build Trust & Loyalty – Show your commitment to accessibility and inclusion.

Amara Subtitling Solutions: 

Quality Level Description
Automatic √ AI-generated subtitles (translation).
√ Do not include SDH tags.
√ Do not follow standard or custom subtitling guidelines.
Basic √ AI-generated subtitles (translation).
√ Include a professional proofread for text accuracy, punctuation, and grammar.
√ Do not include SDH tags.
√ Do not follow standard or custom subtitling guidelines.
Standard √ Professionally translated subtitles.
√ Optional SDH tags.
√ Follow standard or custom subtitling guidelines.
Premium √ Professionally translated subtitles.
√ Include a full professional review and QC step for maximum accuracy.
√ Optional SDH tags.
√ Follow standard or custom subtitling guidelines.
  • All our professional services include ongoing Quality Assurance (QA) throughout the workflow.
  • Our Premium service adds an additional Quality Control (QC) review before delivery.

Contact client-services@amara.org to find the right subtitling service for your project.

Why Choose Amara.org?

Since 2010, Amara.org has been a project of the Participatory Culture Foundation (PCF), a nonprofit dedicated to making online audiovisual content more inclusive and accessible. We combine the heart of a nonprofit with the innovation of a tech organization—building tools, services, and communities that break down language and accessibility barriers worldwide.

When you choose Amara.org’s Professional Services,  you get:

  • High-quality professional subtitling and captioning services
  • Flexible solutions powered by human expertise
  • The chance to support a nonprofit mission that breaks down language, culture, and accessibility barriers worldwide

With Amara.org, you’re not just subtitling—you’re making your content accessible, global, and impactful.

To learn more about Subtitles: