Creating access for all

Create a More Accessible World Through Volunteer Subtitling

As a non-profit organization dedicated to making video content more accessible, Amara is fueled by the passion and dedication of our volunteer community. Through our innovative subtitling platform, we empower volunteers to create and share multilingual subtitles for videos, breaking language barriers and fostering inclusivity. By working together, we strive to build a world where…

Dive in “ Create a More Accessible World Through Volunteer Subtitling” »

Accessibility and Captioning

Why Translation and Localization are Central to Global Marketing

Are you reaching out to audiences globally or trying to attract markets across language barriers? In this blog post, we will explore the difference and importance of translation and localization in your marketing strategy as well as share practical tips. Let’s dive into the exciting world of culturally-sensitive marketing! Translation and Localization: What’s the Difference?…

Dive in “Why Translation and Localization are Central to Global Marketing” »

Captions and Subtitles

Overcoming Cultural Barriers: The Magic of Subtitling and Translation

Have you ever wondered how so many people are able to enjoy foreign movies or TV shows without speaking the language? Subtitles are the answer! However, creating subtitles isn’t just about translating words; it’s about understanding different cultures and making content relatable for diverse audiences. In this blog post, we’ll take a simplified look at…

Dive in “Overcoming Cultural Barriers: The Magic of Subtitling and Translation” »

Captions and Subtitles

How to hardcode or burn subtitles into a video

Hardcoded or burn-in subtitles are subtitles that automatically play within the video. They are also called “open subtitles” to separate them from closed subtitles which can be turned on or off by the viewer. Open subtitles are actually part of the video file, displaying along with the other visuals in a video. This is different…

Dive in “How to hardcode or burn subtitles into a video” »

Accessibility and Captioning

What is Closed Captioning

A short definition of closed captioning is text that represents speech and sound in a video that usually appears at the bottom of the video as white text on a black background. Closed captions are in the same language as the speech in a video. In addition to the speech in a video, closed captioners…

Dive in “What is Closed Captioning” »

Accessibility and Captioning

Amara Open Thoughts: Alessandra and the struggle of a hard of hearing loved one

Amara Open Thoughts is a new series powered by the Participatory Culture Foundation and Amplifying Voices, where we share stories, listen to people, and give voice to our global community of change makers. Guest post written by Alessandra Pace, volunteer and translator for Amara On Demand Recently I lost one of the most important people…

Dive in “Amara Open Thoughts: Alessandra and the struggle of a hard of hearing loved one” »

Inclusion and Belonging

English vs. English CC: What’s the Difference?

There are more options in video players than ever. Audio tracks, subtitle tracks, audio description, closed captioning, oh my! It’s hard to tell which subtitle track to use with so many options. But that’s where we come in. We want to make sure that video is accessible to viewers all around the world. More options…

Dive in “English vs. English CC: What’s the Difference?” »

Captions and Subtitles