Building access to global information through transcripts, captions, and subtitles
In today’s hyper-connected world, brands race to keep up with the relentless pace of social media. They rely heavily on influencers to amplify their messages across platforms like Instagram, TikTok, and YouTube—often through engaging videos that blend entertainment with subtle (or not so subtle) advertising. To reach international markets quickly, many brands turn to machine…
In recent years, artificial intelligence has dramatically transformed how we create, distribute, and consume audiovisual content across languages. Thanks to advances in automatic speech recognition (ASR), machine translation (MT), and synthetic dubbing, videos can now be subtitled or dubbed into dozens of languages at lightning speed and low cost. This revolution is opening doors for…
In film and television, dialogue is more than just words—it carries emotion, subtext, and cultural nuance that shape the storytelling experience. While AI-powered subtitle tools offer speed and efficiency, they often fail to capture the deeper meaning behind spoken dialogue.This article explores why human translators excel at preserving the emotional depth of dialogue, ensuring that…
Dive in “The Art of Dialogue: Why Human Translators Capture Emotion and Subtext Better” »
Machine translation tools like Google Translate have made it easier than ever for video content creators to reach international audiences. However, while these tools provide quick and inexpensive translations, they often lack the nuance, cultural understanding, and context that human translators bring. This article explores the advantages and drawbacks of machine translation for creative content,…
With the rise of AI and Machine Translation (MT) tools, the role of human translators has evolved from simply translating to curating and refining machine-generated content. This article examines the responsibilities of translators in editing machine translations, emphasizing the ethical and quality-focused obligations they have. It explores the technical challenges and ethical dilemmas of balancing…
