Tag: Amara On Demand

Subtitles on Amara.org: Public, Enterprise, and Professional Services Explained

At Amara.org, our mission is to make video content accessible to people everywhere through captions and subtitles. We understand that different creators and organizations have different needs, which is why we provide multiple pathways to create subtitles: Each of these options serves a unique purpose. Understanding the differences helps ensure that you choose the right…

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Accessibility and Captioning

What is Transcription?

Transcription is the process of getting spoken or signed language onto paper. Transcription works within one language, taking spoken words or signs and transcribing them into written script. If you create subtitles in the same language as a video, you’re a transcriptionist!  Transcription is important because it creates access to videos, provides a reference for…

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Accessibility and Captioning

What is Localization?

Localization is the process of adapting language to a local culture’s norms and expectations. Languages are not bound by national borders. And languages vary from region to region, dialect to dialect, and accent to accent. Differences in vocabulary, spelling, and cultural references are all important to local audiences. For instance, different dialects of German are…

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Captions and Subtitles